At present, China's coatings industry is facing overcapacity problems. The problem of overcapacity reflects the disconnection between the supply structure and the demand structure caused by the long-term extensive industrial development mode, thus forming a “structural overcapacity”, which is characterized by low levels and the same There are too many qualitative production capacity and lack of high-end production capacity. Although China's total coating output is in the forefront of the world, but the backward production capacity is excessive, a large number of coatings need to be eliminated, high-quality coatings used in high-end areas are in short supply, and some varieties are still in the blank, especially in the field of civil coatings, there is a serious homogenization phenomenon, and In the field of industrial coatings, high-end fields such as automotive coatings, anti-corrosion coatings, marine coatings, marine coatings, and wind power coatings are also monopolized by foreign-invested enterprises, and some high-end raw materials are heavily dependent on foreign countries.

 

The main cause of overcapacity

 

The main reason for the structural overcapacity in China's coatings industry is that the industrial structure is unreasonable and the development mode is relatively backward. The specific problems are mainly manifested in the fact that the industry's ability to innovate is not strong. Peer companies are struggling to fight in the low-end market and fight “price wars”. New technologies and new products are difficult to meet demand. The development of the industry is extensive, and there is no formation of an industrial development pattern dominated by superior and strong enterprises, resulting in disorderly competition and duplication of construction in the industry. In addition, some coatings companies are eager to seek big and quick-hearted, too optimistic about market expectations, blind investment, blindly in the middle. In the low-end area, “the cake is spread”, and the coating industry has not realized structural adjustment and industrial upgrading in time, resulting in a situation of overcapacity in the middle and low end.

 

Overcapacity consequences

 

Structural, low-end and medium-end overcapacity, bitter fruit can only be tasted. “Low-end surplus” has caused China's coatings industry to be incapable of competing with international markets and foreign-funded enterprises. Small-volume, low-level producers are flooding the market with low-priced products, bringing vicious “competition” and “price war” to the industry. It is becoming more and more fierce. The downstream demand is increasing with the market regulation and products and services, and the market for low-end products is getting smaller and smaller. The coating industry has made great leap forward investment in recent years, which has intensified the low-end products. The repeated construction has increased the difficulty of adjusting the industrial structure, and the most direct consequence is the decline in corporate profits. It can be said that some small and medium-sized enterprises and inferior product manufacturers are facing the crisis of life and death.

 

  Responses

 

In the competition against foreign-funded enterprises, domestic coatings companies are guarding the huge domestic market to do low-end products, but they are not competitive. Overcapacity not only wastes resources, but also means great difficulties for enterprises and industries themselves, and the impact cannot be underestimated. Therefore, it is urgent for the paint industry to resolve overcapacity. How should we solve the problem of overcapacity?

 

The first is to accelerate the transformation of structural adjustment and development methods. Adjust the industry and product structure, actively develop production capacity in line with market demand, and realize the transformation from traditional production to production service, from traditional coating to green coating industry, from low-end coating to high-end coating. From the expansion of scale to the focus on quality and efficiency, thereby improving the overall development level of the industry. In addition, efforts should be made to improve the market structure and expand overseas markets as one of the important means of resolving overcapacity. Capable enterprises can accelerate the transfer of overseas industries and release excess capacity.

 

The second is to vigorously promote the elimination of backwardness and technological innovation. Strengthen industry access, strictly limit new and added backward production capacity, and increase market access threshold. Strengthen the elimination of high-energy, high-pollution, uneconomical, low-end-capacity coatings companies. Drawing on the practices of developed countries, we will establish a compensation mechanism for the exit of backward production capacity and its implementation rules as soon as possible, and establish an incentive mechanism to eliminate backward production capacity. Intensify efforts to carry out technological innovation, attach importance to breakthroughs in core, key and major technologies, enhance the driving force for innovation-driven development, and obtain core technologies that are their own through innovation; focus on supporting high-tech SMEs and encourage enterprises to increase investment in technology research and development; In the above, enterprises should make a fuss about variety, quality, energy saving, environmental protection, strengthen the research and development and industrialization of high-end coatings and environmentally friendly coatings, and expand the effective market demand to increase the added value of products.

 

The third is to actively play the role of the government and industry associations. In recent years, China has intensively introduced various environmental protection policies, aiming to use policies to force industrial adjustment and upgrading. The government and associations should also formulate the “Entry Requirements for Coatings Industry” to promote the optimization and upgrading of the coating industry structure and regulate the market competition order. In the later period, the approval and management of new paint projects should be strengthened, the total amount should be strictly controlled, the existing production capacity should be improved, and the industrial concentration should be improved. For projects that do not comply with relevant policies and procedures, financial institutions should not issue loans; encourage the promotion of mergers and acquisitions. To optimize the layout of industrial space, we must support the mergers and acquisitions of coatings companies in terms of financial and fiscal policies. It is extremely urgent to formulate and improve industrial standards, and to formulate corresponding industry standards, not only can effectively control and manage coating production, but also automatically eliminate and suppress backward production capacity in a certain sense.

 

The contradiction between insufficient effective demand and overcapacity has become an important issue facing the development of China's coatings industry. The contradiction of overcapacity is not a long-term solution. The coatings industry and enterprises must focus on the long-term and treat both the symptoms and the root causes. In particular, China has entered the period of economic transformation adjustment, and overcapacity has become a more difficult problem. This requires the coating industry and enterprises to seize the opportunity in a timely manner and proactively resolve the contradiction of overcapacity. China Coatings Purchasing Network believes that the coatings industry and enterprises should adopt a series of comprehensive measures such as controlling the total amount, independent innovation, eliminating backwardness, mergers and acquisitions, etc. to resolve overcapacity, and the most fundamental thing is to adjust the courage and courage of “strong men and broken wrists”. Structure and optimize industrial upgrading, accelerate the transformation of development methods, in order to achieve both the symptoms and root causes.